Brand ID

In this globalised world, brand recognition has become more vital than ever. Your brand, your logo, is a guarantee of the quality of your product.
Attractive branding can lead people to consider your product or service on looks alone and is thus important for bringing in new business.
Brand recognition can ensure that customers will come back to your products—and try new ones—again and again.
But the secret to consistent branding is the ability to apply it across all of the multi-media platforms.
Devil's Kitchen can not only design (or redesign) your brand, but also lay out your print material—stationery, posters, flyers, corporate brochures, annual reports—and your website, facilitating a true cross-media experience.
And, not entirely coincidentally, dealing with one contact cuts down your paperwork and general headache time, and allows you to concentrate on getting your branding just right.
Website Design
Devil's Kitchen specialises in constructing easy-to-use Content Management Systems (CMS). This site uses a free, Open Source CMS called Website Baker.
- A CMS is a database-driven, dynamically-generated website, usually written in PHP and styled in XHTML and CSS, that allows you to log in and edit text, images and, indeed, the entire structure of the website without having to know any code. This saves hundreds of pounds in maintenance fees.
- The CSS styled template allows for quick and easy style changes throughout the site—live. This saves money on bandwidth as well as making future redesigns considerably cheaper.
- Push-button facilities (like those found in MS Word) ensure ease of use. One-step page addition and automatically updating menus allow easy expansion.
- You can log into and change the content of the CMS website from any internet-connected computer, allowing you to update results and blogs instantly, at home or abroad.
- Multiple groups can be set up, each with different levels of access, allowing employees and partners to update details without compromising the system.
A DK CMS website can be set up, styled and hosted from as little as £750.
Print Design
Whilst the current buzz may well be linked to the internet, and particularly Web 2.0 community sites, print remains a valuable and necessary medium. The Devil has worked in small printhouses—at the coalface, as it were—since 1998, and he knows all of the pitfalls and tricks of the print trade.
The Devil has been a professional print designer for over a decade, specialising in producing unusual and stand-out products for an utterly reasonable fee. Because the design is not all...
Often, the very way in which files are set up or the print job is ordered can mean a difference of hundreds of pounds off your bill.
Highly experienced with spot colours and CMYK full colour process, with litho and digital printing, The Devil can advise you on the most cost-effective way to order your print requirements.
Copywriting
The Devil prides himself on writing good English and, through his frenzied blogging, produces hundreds—sometimes thousands—of words a day. It is not enough simply to write out the facts: you must engage your client.
But the way in which any copy is written depends on the recipient: newspapers will require very different copy to professional trade magazines.
As someone immersed in the technical side of computing (and, long ago, microbiology), The Devil knows how to make complicated concepts readily understandable to the layman.
The Devil's flair for making science comprehensible can help you to sell your products by making people understand the care and hard work that goes into making them.
Blogging
Maintaining a weblog, or blogging, is not only cathartic—it is also one of the very best ways to get noticed in search engines. Further, when done properly, it can bring material rewards.
The great advantage of blogging is that it allows your potential clients to feel that they know you—you can build up a great relationship before you have even contacted one another directly. This is incredibly valuable.
Devil's Kitchen can advise you on the very best ways to ensure that you get noticed and also know all of the blogging protocols—so-called netiquette—to ensure that your blog is interesting, linked to and frequently visited.
Rates vary, but enthusiasm is guaranteed.
